Have you ever wondered what goes into preparing a fall fashion line? Well, here at Item House Inc., we do it every year and let us tell you…it’s tough! Here is a peek into the process for Fall 2013.
1. NEW IDEAS
This is the brainstorming stage where we look at international runways, successful past styles and inspirations from our designer’s travels around the world.
We receive fabric samples such as Wool, Down and Rain while partnering with our New York and Shanghai offices for pattern work, tech packs and new ideas. We analyze fabrics from all over the world including trims and silhouettes.
After working with our customers Nordstrom, Saks, Bloomingdales and Neimans, we decide the direction of our coat business for Fall 2013. We discuss trending color, fabrication, and silhouette in order to drive business.
Based on Fall 2012 customer feedback and sales results, we make changes to apparel and business practices.
5. FINISHING TOUCHES
6. LOOKING TO THE FUTURE
We are already getting excited for upcoming markets: New York Coterie in February and the LA market in January/ March to show the Fall 2013 line. Keep your eyes out for us!
Watch our behind-the-scenes video to go deeper into the process!Back to Blog